Purpose The purpose of this paper is to determine the factors that affect foreign consumers'
purchase intention towards purchasing halal food products in South Africa. These factors are …

Muslims are expected to consume halal foods and beverages (culinary) due to their religion.
It is important to know the factors affecting the consumption behaviors of Muslims. It is aimed …

Purpose The purpose of this paper is to review the existing state of research on “Halal”
branding and to propose and empirically test the framework for understanding the purchase …

Drivers of behavioral intention among non-Muslims toward halal cosmetics: evidence from
Indonesia, Malaysia, and Singapore | Emerald Insight Books and journals Case studies Expert …

Purpose This study aims to develop, propose and test an integrated framework of brand love
and brand experience in the context of halal industry. Particularly, this study investigates the …

Purpose The purpose of this study is to develop an extended theory of planned behavior
(TPB) model by adding religious commitment (RC) and self-efficacy as internal variables …

Purpose This study aims to investigate the influence of religiosity (intrinsic and extrinsic) and
halal literacy on the intention of Muslim consumers to purchase halal branded food products …

This research used the Theory of Planned Behaviour (TPB) theoretical framework to extend
and contribute to prior research on halal purchase behaviour. The main purpose of this …

This study analyzed the factors that influence consumer's purchase intention towards halal
products, which are Religiosity, and Halal Awareness, Halal Certification as a moderating …

Purpose Buy Muslim's First campaign started with the primary aim of urging the Muslim
community to be more vigilant about halal or Shariah-compliant products, leading to a …