Women are disadvantaged at work in a wide variety of industries, including tourism and
hospitality. This review paper aims to explore and discuss the role of gender from the …

Scholars have outlined several corporate social responsibility (CSR) classifications to
analyse the wide range of CSR initiatives. The usage of diverse CSR types has resulted in …

Cause-related marketing (CrM) has been a topic of interest to academicians, researchers
and practitioners in disciplines of marketing. The increasing number of publications by …

TVET colleges are regarded as second-class educational institutions in South Africa. As a
result, their enrolment targets are not being met, which is a problem for the development and …

The successful implementation of supply chain strategy has received significant attention
among literature and practitioners, due to its importance in contributing to company success …

This research analyses the commitment to and use of 'balanced scorecards' by retailers in
generating sustainable profitability, whilst contributing to socio-economic development in …

Abstract ENGLISH SUMMARY: Cause-related marketing is a transaction-based approach
characterised by an offer from a firm to make a contribution to a donation recipient when …

This paper identifies some of the influential work in Cause Related Marketing (CRM) area,
highlighting definitions, meaning and previous findings in the same field. The aim of this …

The main aim of this research study is to examine the influence of Cause-Related Marketing
(CRM) campaigns on the perceived brand image, brand loyalty and intention to buy among …

Sales management students carry certain misconceptions about sales jobs, which often
create confusion in their minds about the nature of the sales job-should they be customer …