Dynamic capabilities, innovation and branding capabilities and their impact on competitive advantage and SME's performance in Portugal: the moderating effects of …

J Ferreira, A Coelho - International Journal of Innovation Science, 2020 - emerald.com
Purpose The purpose of this paper is to understand the impact of dynamic capabilities
(DC)(in the view of exploration and exploitation) on competitiveness and performance …

Consumer acceptance toward takaful in Pakistan: An application of diffusion of innovation theory

M Ali, SA Raza, CH Puah, H Amin - International Journal of Emerging …, 2019 - emerald.com
Purpose The purpose of this paper is to determine the factors influencing customer adoption
toward takaful products in Pakistan. Design/methodology/approach The study used five …

Green innovation and brand equity: Moderating effects of industrial institutions

Q Yao, S Zeng, S Sheng, S Gong - Asia Pacific Journal of Management, 2021 - Springer
In recent decades, firms increasingly engage in green innovation activities to address the
bourgeoning environmental crisis. Despite the importance of green innovation in …

Innovative business strategies, corporate performance, and firm value in the travel and leisure industry

C Poretti, JP Weisskopf, PV de Régie - International Journal of Hospitality …, 2024 - Elsevier
This study examines the influence of innovative business strategies on corporate profitability
and valuation in the travel and leisure industry. Following the theoretical framework …

Linking entrepreneurial orientation with export performance: mediation effects of multiple differentiation strategies

K Hossain, AS Che Abdullah… - Journal of Business & …, 2023 - emerald.com
Purpose This study aims to examine the effect of entrepreneurial orientation (EO) on the
export performance of apparel small-and medium-sized enterprises (SMEs) and the role of …

Eco-designed retail packaging: The empirical conceptualization and measurement

MTT Dinh, DN Su, KT Tran, TT Luu, TH Duong… - Journal of Cleaner …, 2022 - Elsevier
Eco-designed retail packaging (ECRP) is essential for retailers to respond to increasing
environmentally conscious consumerism. However, the conceptualization of ECRP and its …

[HTML][HTML] Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia

L Yi, MS Khan, AA Safeer - Frontiers in Psychology, 2022 - frontiersin.org
Background In recent years, technological advancements have increased the importance of
innovation activities. Therefore, firms invest millions of dollars in innovation activities to …

Consumer innovativeness: a literature review

C ERYİĞİT - Marketing and Management of Innovations, 2020 - avesis.hacettepe.edu.tr
This paper reports the results of a systematic review of recent literature on consumer
innovativeness. The main purpose of the research is to identify the current research themes …

[HTML][HTML] The value of consistency: portfolio labeling strategies and impact on winery brand equity

M Dressler, I Paunovic - Sustainability, 2021 - mdpi.com
The reported research examines the impact of product portfolio labeling strategies on brand
reputation and equity. A netnographic approach allowed to observe winery portfolio labeling …

The relationship among innovation, organisational ambidexterity and organisational performance

EM Alamayreh, RJ Sweis… - International Journal of …, 2019 - inderscienceonline.com
This review seeks to investigate the relationship among innovation, organisational
ambidexterity and organisational performance by reviewing the related literature. The …