With the present challenge to compete on price or product assortment, retailers and
manufacturers are increasingly focusing on state-of-the-art pricing strategies which have …

In the past few decades, economic analysis of law has been challenged by a growing body
of experimental and empirical studies that attest to prevalent and systematic deviations from …

When faced with a choice of selecting one of several available products (or possibly buying
nothing), according to standard theoretical perspectives, people will choose the option with …

Many app firms have adopted gamification, aiming at making consumers more engaging
and loyal. Given the ambivalent evidence on the effectiveness of gamification, this study …

What determines reciprocity in employment relations? We conducted a controlled field
experiment to measure the extent to which monetary and nonmonetary gifts affect workers' …

Written by a leading authority, this book is a comprehensive and definitive guide to
advertising that incorporates a vast amount of research and expert opinion. It draws upon …

While reward programs have been widely used as a means to engender customer loyalty, it
is not clear if the ends are justified. Some researchers argue that we do not fully understand …

Contents 18.1 Introduction........................................................ 363 18.2 Privacy and Incomplete
Information.............................. 36418.2. 1 The Classical Distinction between Risk and …

Marketers increasingly use behavioral targeting in location-based mobile marketing
(LBMM). However, highly personalized marketing messages like this may backfire by …

Although price discounts are by far the most common form of sales promotions employed by
firms, the increasing use of premiums as a promotional strategy may imply that they are …