The recent rise of consumer happiness research in marketing literature is noticeable. This
article presents a systematic review of consumer happiness research from 1991 to 2020 …

This study aimed to clarify two research questions:(1) How do perceptions of livestream
shopping differ between users and non-users across the United States (US), China, and …

Purpose The present study aims to examine how shopping values affect consumers'
shopping well-being and, subsequently, their revisit intentions and word-of-mouth. The study …

Purpose The purpose of this study is to examine the association between mall personality,
hedonic and utilitarian shopping value, and shoppers' well-being. The moderating effect of …

Purpose Adopting the duality approach, this study aims to examine cognitive and affective
associations between shopping values, impulse buying tendencies and consumer shopping …

Purpose This article aims to explore the impact of interpersonal relationship stimuli and click-
like on purchase intention across different generations of bank customers, with a focus on …

Purpose In China, with the rapid dissemination of mobile communications technology along
with congested traffic and increasingly expensive transportation costs, consumers are …

Purpose Product design is a dynamic factor that triggers customers' experiential value which
eventually escalates their satisfaction. Therefore, the purpose of this paper is to examine the …

Purpose The purpose of this paper is to identify the design elements of environmental
features that affect consumer experience in shopping malls and develop a comprehensive …

Purpose This study analyzes the effect of content marketing on women's happiness through
eudaimonia and hedonism factors and the final result on desires and actions taken …