This thesis focuses on value co-creating processes in international business relationships, where customers and suppliers have different frames of reference that create a distance …
The purpose of this study is to offer a model that facilitates innovation for postgraduate institutions as they develop masters under the concept of co-creation innovation and its …
Background: The discussion regarding value co-creation begins within the field of service marketing, it tells that the value is mutually created in process between the firms and the …
In today's marketplace, the competition among companies to serve customers' demand is highly competitive due to customers' demand has shift to even more complex than in the …