This research aims to investigate the effect of green supply chain management (GSCM) on
the competitive advantage (CA) of Jordanian pharmaceutical manufacturing (JPM) …

This article investigates the perspectives of managers on green marketing strategies in the
oil and gas industry, a critical global concern given that a significant portion of historical …

This study examines the factors that influence brand switching behavior by focusing on the
Palestinian telecommunications market in the Gaza Strip. concentrating on network quality …

The digital transformation of fintech products offered by the banks is on the cusp of
revolutionary change. The competition among the bankers and tepid economic growth …

The study aims to examine the adoption of mobile payment technologies in Palestine with a
focus on three key factors: infrastructure and access, trust and security, and usability and …

Within the changing environment of the hospitality business, this study explores the complex
link between brand reputation and consumers' willingness to pay a premium price. This …

This study examines the dynamics of green advertising's influence on customers'
environmental views, concentrating on how it affects the automotive sector. This study, which …

This study examines the complex relationship between celebrity endorsements and
customers' purchasing intentions by focusing on the fashion sector. This study tries to …

Understanding the connection between sales promotions and brand equity is crucial in the
dynamic environment of the Palestinian technology industry, where innovation and market …

The compelling impact of country of origin on Palestinian customers' buying decisions is
explored in this study. This study, which examines how the country of origin affects customer …