The rise of digital marketing involves leveraging fashion influencers, like bloggers and
celebrities, to expand brand reach and drive sales, more notably in the post-pandemic era …

The rise of digital marketing involves leveraging fashion influencers, like bloggers and
celebrities, to expand brand reach and drive sales, more notably in the post-pandemic era …

Islamic fashion has expanded considerably in the last five years and it has gained favour
from people due to different branding communication strategies. One of the major strategies …

Social media marketing (SMM) in Muslim countries has become increasingly ubiquitous as
part of the fashion industry wherein it has been used as a tool to facilitate the interaction …

Strengthening consumer–brand relationships is seen as a key cornerstone of successful
contemporary businesses. Therefore, the prospect of social media marketing (SMM) offers …