Hospital positioning and integrated hospital marketing communications: state-of-the-art review, conceptual framework, and research agenda
S Fischer - Journal of Nonprofit & Public Sector Marketing, 2014 - Taylor & Francis
In the light of patient empowerment and channel fragmentation, hospitals struggle to target
patients in their new role as active, knowledgeable consumers. As market differentiation via …
patients in their new role as active, knowledgeable consumers. As market differentiation via …
Defining communication problems in stakeholder relations based on stakeholder theory
H Estaswara - Jurnal Aspikom, 2020 - jurnalaspikom.org
Relationship with stakeholders has been widely seen as a communication phenomenon.
Indeed, communication has long played an essential role in stakeholder theory. This study …
Indeed, communication has long played an essential role in stakeholder theory. This study …
Penanganan Ujaran Kebencian Terhadap Presiden Jokowi di Media Sosial
P Suci - CoverAge: Journal of Strategic Communication, 2024 - journal.univpancasila.ac.id
Problematika ujaran kebencian di Indonesia semakin merayap, menciptakan tantangan
kompleks dalam hubungan antara pemerintah dan rakyat, terutama melalui media baru …
kompleks dalam hubungan antara pemerintah dan rakyat, terutama melalui media baru …
Mengelola Corporate Crisis Melalui Transformasi Model Stakeholder Relations di Era Digital
H Estaswara, D Anggraeni - CoverAge: Journal of …, 2018 - journal.univpancasila.ac.id
Mengelola stakeholder di era masyarakat digital menjadi lebih rumit terlebih dalam
menangani krisis di perusahaan. Akibatnya, untuk mengembangkan hubungan …
menangani krisis di perusahaan. Akibatnya, untuk mengembangkan hubungan …