This study explores the role of face consciousness in tourists' environmentally responsible
behavior (ERB). It expands the norm activation theory, integrates the concept of face …

Purpose This paper aims to examine the role of extraversion and agreeableness personality
traits on Generation Y (Gen Y) consumers' attitudes toward and willingness to pay for green …

Pro-environmental accommodation options (eg, hotels) are integral to sustainable tourism
development. However, little is known about how the presentation of eco-information …

Using an experimental research design, this study examines the main effect of conspicuous
hotel decoration style on consumer purchase intention, and tests the moderating role of …

The shortage of human resources is a key problem restricting the development of China's
hospitality industry. In the meantime, Chinese hospitality higher education faces high …

This study examines a phenomenon that has recently emerged in China—vegan tours. An
exploratory case study was conducted to examine the features of a vegan tour (VT) to Wuyi …

The prior research on unearned preferential treatment has merely focused on its impact on
consumer reactions or firms' performance (eg, customer satisfaction, repurchase intention) …

Tourists' green behavior plays a significant role in sustainable tourism development. Most of
the previous research considered tourists exert green behavior independently, neglecting …

Research on tourists' pro-environmental behavior has been receiving increasing attention,
yet there remains a significant gap in understanding how to ensure the sustainability of such …

Este artigo trata das fontes de informações utilizadas por estudantes brasileiros para
conhecer Santiago de Compostela. Elas são as responsáveis por apresentar o destino …