Impact of electronic word-of-mouth on consumer-based brand equity and purchase intention: hotel industry in Thailand
K Rattanaburi - ABAC Journal, 2023 - assumptionjournal.au.edu
Electronic word-of-mouth is a new form of informal communication where messages are
disseminated to others using social media and other electronic platforms. This research …
disseminated to others using social media and other electronic platforms. This research …
[PDF][PDF] Factors influencing brand equity: Testing Aaker's brand equity framework in Malaysian toy industry
Previous studies have demonstrated varying associations between fundamental
components of brand equity within diverse sectors. The purpose of the current study is to …
components of brand equity within diverse sectors. The purpose of the current study is to …
The Impact of User-Generated Content on Brand Equity Dimensions and Purchase Intention of Egyptian Telecom Operators' Subscribers
M Yousry, M Fahmy - The Academic Journal of Contemporary …, 2024 - journals.ekb.eg
This study investigates the effect of online user-generated content (UGC) on brand equity
dimensions and subscribers' purchase intention to Egyptian telecom operators. Data are …
dimensions and subscribers' purchase intention to Egyptian telecom operators. Data are …
Pengaruh E-WOM dan E-Service Quality Terhadap Peningkatan Online Trust dan Repurchase Intention pada Pemesanan Tiket Online
COG Tondang - 2023 - e-journal.uajy.ac.id
xii ABSTRAK Banyak tantangan yang harus diterima oleh para pelaku bisnis apabila
memanfaatkan media online sebagai alat untuk menjalankan bisnis diantaranya keamanan …
memanfaatkan media online sebagai alat untuk menjalankan bisnis diantaranya keamanan …
[PDF][PDF] Determining the Influencing Factors of Purchase Intention of the Class 2021 Students of Bina Nusantara University Alam Sutera
AH Hardi Maringan, R Ilahi, C Carrey, N Damayanti - ieomsociety.org
This paper examined the relationship between E-WOM and Social Media Marketing on
purchase intention mediated by brand equity. This paper used SPSS 2.6 version to analyze …
purchase intention mediated by brand equity. This paper used SPSS 2.6 version to analyze …
[引用][C] The Effect of Credible Online Review, Brand Equity Dimension, and Customer Satisfaction Towards Bio Beauty Lab's Repurchase Intention
C Cyntya, MP Berlianto - Jurnal Organisasi Dan Manajemen, 2023
Would You Like to Buy Food via Ecommerce App? The Mediating Role of Brand Image in Electronic Word of Mouth, Perceived Ease of Use, and Purchase Intention
JR Jokhu, AM Rahmawati - … INTERNATIONAL JOURNAL OF …, 2022 - sijdeb.unsri.ac.id
The rapid development of online food delivery applications in Indonesia currently makes
Shopee launch a new feature, Shopee Food. By joining the online food delivery application …
Shopee launch a new feature, Shopee Food. By joining the online food delivery application …