Partitioned pricing (PP) has received increased attention in both managerial practice and
academic literature. The fragmented nature of existing research, terminological and …

The year 2019 witnessed an exponential growth of the e-commerce live streaming industry.
Notably, competitions among live streamers have become increasingly fierce as more …

Marketing managers commonly employ complex price plans. Surprisingly, limited and
conflicting evidence reports how customers perceive and react to complex prices. This study …

The research problem of this paper attempts to understand the effects of disorganized
versus organized shelves on search information. Contemporary retail studies have tended to …

Previous research has shown that personal qualities and shopping situations affect choice
of consumer impulse buying behavior during sales promotion. When implementing a price …

Heuristic use is a central topic in consumer research, but the factors that determine when
consumers will settle for shortcut solutions to choice problems (eg, compromise) versus rely …

Consumers often undervalue price promotions because they discount the discounts. In this
research, we examine the effect of using a novel type of discount presentation (eg,“Pay 60 …

Extant research has examined the effects of amount‐off discounts on consumer responses,
but the empirical findings are inconsistent. This study presents a meta‐analysis of 19 studies …

This article suggests that mental budgeting processes provide afurther understanding of
how and to what degree price increases negatively affect a customer's future purchase …

Over time, consumers have developed a strong knowledge and mistrust toward stimuli from
various commercial sources: Advertising, salespersons, and more recently promotional …