Decision-making in marketing has changed dramatically in the past decade. Companies
increasingly use algorithms to generate predictions for marketing decisions, such as which …

Artificial Intelligence (AI) is becoming fundamental in almost all activity sectors in our society.
However, most of the modern AI techniques (eg, Machine Learning–ML) have a black box …

Artificial intelligence (AI) has made remarkable progress in the past decade. Despite the
plethora of AI research, we lack an accrued overview of the extent to which management …

Effective customer acquisition heavily hinges on sequential targeting to ensure that
appropriate marketing messages reach customers. Sequential targeting could guide …

Abstract Machine learning (ML) models often endogenously shape the data available for
future updates. This is important because of their role in influencing human decisions, which …

Online education is a vital consumer industry that is undergoing rapid technological change.
This paper develops a deep learning model to predict instructor performance on online …

机器学习算法因其良好的预测性能已经取得了巨大的成功, 但在对模型可解释性有着较高需求的
领域, 其适用性受到了限制. 针对机器学习算法缺乏可解释性的缺点, 基于规则集成思想提出一种 …

Developments in machine learning and big data allow firms to fully personalize and target
their marketing mix. However, data and privacy regulations, such as those in the European …

Prediction-oriented machine learning is becoming increasingly valuable to organizations, as
it may drive applications in crucial business areas. However, decision-makers from …

Location selection has been an important decision for small retailers, yet empirical research
examining the relationship between store location and retail performance remains notably …