For entrepreneurial narratives to be effective, they need to be judged as plausible and have to resonate with an audience. Prior research has, however, not examined or explained how …
C Spinuzzi - Journal of Business and Technical …, 2017 - journals.sagepub.com
Suppose a software developer named Ada has an idea for a truly revolutionary app. This innovation could change the world. But many such innovations could; few actually do. And …
Research problem: Examines how Korean entrepreneurs in an entrepreneurship program revised their English-language slide decks for their competitive presentations (“pitches”) by …
In this qualitative study, the authors apply Callon's sociology of translation to examine how new technology entrepreneurs enact material arguments that involve the first two moments …
This paper addresses a less-investigated issue of innovations: entrepreneurship communication. Business and marketing studies demonstrate that new product development …
AW Oliveira, AO Brown - Entrepreneurship Education, 2022 - Springer
Despite increased recognition of the need to expose students to the entrepreneurial side of science, few actually have the chance to experience the process whereby advances in …
P Cabezas, J Bateman - Business and Professional …, 2024 - journals.sagepub.com
The pitch is a central part of accelerator programs commonly presented with a slide presentation, called pitch deck. This study seeks to understand the ways in which pitch …
AW Oliveira, AO Brown - Enhancing entrepreneurial mindsets through …, 2023 - Springer
This chapter examines a group of undergraduate science students' oral performances and perceptions of a STEM pitching activity designed to enhance their entrepreneurial mindset …
CP Moreau - Proceedings of the 83rd Annual International …, 2018 - researchgate.net
The rhetorical work required to shape one's identity from innovator to entrepreneur is complex and difficult. One context where this rhetorical shaping occurs is the entrepreneurial …