Entrepreneurial Pitching: A Critical Review and Integrative Framework

SG Kalvapalle, N Phillips… - Academy of Management …, 2024 - journals.aom.org
Over the past three decades, research on entrepreneurial pitching has grown significantly,
with an increasing number of scholars in management, entrepreneurship, and other social …

Pitching a business idea to investors: How new venture founders use micro-level rhetoric to achieve narrative plausibility and resonance

R van Werven, O Bouwmeester… - International Small …, 2019 - journals.sagepub.com
For entrepreneurial narratives to be effective, they need to be judged as plausible and have
to resonate with an audience. Prior research has, however, not examined or explained how …

Introduction to special issue on the rhetoric of entrepreneurship: Theories, methodologies, and practices

C Spinuzzi - Journal of Business and Technical …, 2017 - journals.sagepub.com
Suppose a software developer named Ada has an idea for a truly revolutionary app. This
innovation could change the world. But many such innovations could; few actually do. And …

Remaking the pitch: Reuse strategies in entrepreneurs' pitch decks

C Spinuzzi, S Nelson, KS Thomson… - IEEE Transactions …, 2015 - ieeexplore.ieee.org
Research problem: Examines how Korean entrepreneurs in an entrepreneurship program
revised their English-language slide decks for their competitive presentations (“pitches”) by …

Articulating problems and markets: A translation analysis of entrepreneurs' emergent value propositions

C Spinuzzi, D Altounian, G Pogue… - Written …, 2018 - journals.sagepub.com
In this qualitative study, the authors apply Callon's sociology of translation to examine how
new technology entrepreneurs enact material arguments that involve the first two moments …

A good idea is not enough: Understanding the challenges of entrepreneurship communication

C Spinuzzi, EM Jakobs, G Pogue - 2016 - repositories.lib.utexas.edu
This paper addresses a less-investigated issue of innovations: entrepreneurship
communication. Business and marketing studies demonstrate that new product development …

Experiencing the entrepreneurial side of science: undergraduate students pitching science-based businesses

AW Oliveira, AO Brown - Entrepreneurship Education, 2022 - Springer
Despite increased recognition of the need to expose students to the entrepreneurial side of
science, few actually have the chance to experience the process whereby advances in …

Slide Structure of Pitch Decks From an Accelerator Program

P Cabezas, J Bateman - Business and Professional …, 2024 - journals.sagepub.com
The pitch is a central part of accelerator programs commonly presented with a slide
presentation, called pitch deck. This study seeks to understand the ways in which pitch …

Pitching STEM: a communicative approach to entrepreneurship in STEM classrooms

AW Oliveira, AO Brown - Enhancing entrepreneurial mindsets through …, 2023 - Springer
This chapter examines a group of undergraduate science students' oral performances and
perceptions of a STEM pitching activity designed to enhance their entrepreneurial mindset …

[PDF][PDF] Discursive diversity in the entrepreneurial pitch: Creating and communicating a marketplace space (CAMS) in the high-stakes reality TV show shark tank

CP Moreau - Proceedings of the 83rd Annual International …, 2018 - researchgate.net
The rhetorical work required to shape one's identity from innovator to entrepreneur is
complex and difficult. One context where this rhetorical shaping occurs is the entrepreneurial …