Sustainability has become a pervasive issue for the luxury sector, gaining traction with brand
managers, scholars, policy‐makers, the media, and academia. The purpose of this paper is …

The paper presents a systematic review examining the various factors of consumer behavior
towards luxury goods and synthesizes studies. Searches in prominent databases were …

Purpose The purpose of this paper is to build a conceptual framework which provides both
practical and theoretical insights into drivers of consumer use of social network sites (SNSs) …

Consumers no longer consider luxury as an absolute goal. Even though previous studies
have primarily linked luxury with consumers' extrinsic motivation, intrinsic motivational …

Purpose–The purpose of this paper is to investigate Generation Y consumers' luxury fashion
consumption. Generation Y is becoming a very important segment for the luxury market in …

Purpose Green brands are those brands that obtain attributes and benefits related to the
reduction of the brands' environmental impact. Green brand love is a very important issue for …

Brand prestige significantly influences trust, customer satisfaction, customer loyalty, and
perceived risk. Perceived risk has a negative impact on trust, customer satisfaction, and …

Luxury brands successfully use a masstige marketing strategy by offering consumers social
status, prestige, and rarity at premium prices. Using Churchill's (1979) scale development …

Green luxury is a promising stream in the environmental marketing and sustainable
development literature. Yet, scholars are still investigating why green consumers show a …

Purpose The purpose of this study is to investigate the structural relationships between
brand consciousness, perceived quality, social influences, traits of vanity, the need for …