Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and
Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans …

Event Studies is the only book devoted to developing knowledge and theory about planned
events. It focuses on event planning and management, outcomes, the experience of events …

Sport now has to compete for the consumer dollar with a vast array of leisure activities online
as well as offline. Successful sport marketing is the result of carefully structured planning …

The conceptual roots of involvement are considered to better understand the construct's use
in sport management research and practice. Sport involvement is conceptualized as a …

Managing Major Sports Events: Theory and Practice is a complete introduction to the
principles and practical skills that underpin the running and hosting of major sports events …

Strategic Sport Communication, Third Edition, presents a comprehensive examination of the
evolving field of sport communication. With a complete approach to the multifaceted and …

The Internet website has become an effective marketing vehicle for sport organizations. The
purpose of this study was to examine theoretical relationships between key variables of …

Despite calls for an integrative approach to examine sport event tourism, few attempts have
combined sport event and tourism destination studies. This paper addresses this gap by …

Sport organizations, teams, and athletes are growing constituencies that use socialmedia
platforms such as Facebook and Twitter to engage in dialogue with their respective …

Individuals strive to attach themselves to social groups that reflect positively on the way they
view themselves (Tajfel, 1972, 1982; Tajfel & Turner, 1979). While social categories span a …