Customer purchase prediction in B2C e-business: A systematic review and future research agenda

S Chen, Z Xu, D Xu, X Gou - Expert Systems with Applications, 2024 - Elsevier
Customer purchase prediction is increasingly recognized as a crucial marketing strategy in
B2C e-business, promising enhanced business profitability and customer satisfaction …

Cognitive abilities and visual complexity impact first impressions in five-second testing

E Kuric, P Demcak, M Krajcovic… - Behaviour & Information …, 2024 - Taylor & Francis
Five-second testing is a method commonly used by user research professionals to assess
users' first impressions of user interfaces or product designs. Its rule of thumb, that five …

[HTML][HTML] Is mouse dynamics information credible for user behavior research? An empirical investigation

E Kuric, P Demcak, M Krajcovic, P Nemcek - Computer Standards & …, 2024 - Elsevier
Mouse dynamics, information on user's interaction with a computer mouse, are in vogue in
machine learning for purposes such as recommendations, personalization, prediction of …

Enhancing Community E-Commerce Repurchase Prediction Through Information Entropy Analysis

J Du, W Chen - International Journal of e-Collaboration (IJeC), 2024 - igi-global.com
In this study, we delve into the prediction and recommendation algorithm for user
repurchase behavior within the community e-commerce landscape, leveraging the …

[HTML][HTML] IMPROVING REPEAT PURCHASE PREDICTION IN DIGITAL MARKETING USING MACHINE LEARNING

M HAMAD, S KURNAZ - Humanities & Natural Sciences Journal, 2025 - hnjournal.net
مجلة العلوم الإنسانية والطبيعية Skip to content مجلة العلوم الإنسانية والطبيعية مجلة العلوم الإنسانية
والطبيعية مجلة علمية محكمة الصفحة الرئيسية عن المجلة الإرشيف لجنة التحرير التحكيم شروط النشر …

E-Commerce User Purchase Prediction Based on Improved Machine Learning Algorithms

J Si - 2023 3rd International Conference on Smart …, 2023 - ieeexplore.ieee.org
The role of consumer shopping demand in the operation forecast of e-commerce platforms is
very important, but there is the problem of incomplete data estimation. The k-NN nearest …

[PDF][PDF] User Repeat Purchase Behavior Prediction Based on Accuracy-Weighted Stacking Algorithm

Y Huang, S Zheng - hillpublisher.com
In this paper, an accuracy-weighted stacking fusion model based on Borderline-SMOTE is
developed to predict the repeat purchase behavior of users on the Tmall platform. GBDT …

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Y Huang, S Zheng - hillpublisher.com
In this paper, an accuracy-weighted stacking fusion model based on Borderline-SMOTE is
developed to predict the repeat purchase behavior of users on the Tmall platform. GBDT …

Study on Visualization Water Drive Experiment and Mechanism in Bottom Water Reservoir Affected by Seepage Barrier

D Huang, C Yu, J Ni, Y Luo, Q Zhang… - Engineering …, 2024 - hillpublisher.com
Considering the geometric configuration of the bottom water reservoir and the contact mode
between the bottom water and reservoir, a visualization water drive experiment method for …

[引用][C] Struggling Models: An Analysis of Logistic Regression and Random Forest in Predicting Repeat Buyers with Imbalanced Performance Metrics

SF Mauludiah, YM Arif, M Faisal, DD Putra - Applied Information System and …, 2024