Aim Although eye‐tracking technology expands beyond capturing eye data just for the sole
purpose of ensuring participants maintain their gaze at the presented fixation cross, gaze …

There is a battle in the supermarket isle, a battle between what the consumer wants and
what the retailer and others want her to see, and subsequently to buy. Product packages …

Nutrition and health claims are seen as a way of promoting healthy aspects of food.
However, the results of previous studies have been contradictory regarding the effect of …

In the field of psychology, the merge of decision-theory and neuroscientific methods
produces an array of scientifically recognized paradigms. For example, by exploring …

What role does attention play in decision-making? Prior research has demonstrated a link
between visual attention and value-based choice, but the direction of causality is still …

This editorial introduces a special double issue that focuses on the use of eye movements in
behavioral decision making and consequently the use of eye-tracking methodologies in …

When we bring to mind something we have seen before, our eyes spontaneously unfold in a
sequential pattern strikingly similar to that made during the original encounter, even in the …

The context surrounding a consumer decision, such as one's overall budget available for
purchases, can exert a strong effect on the subjective value of a product. Across three eye …

The retrieval of past instances stored in memory can guide inferential choices and
judgments. Yet, little process-level evidence exists that would allow a similar conclusion for …

Previous research suggested a role of gaze in preference formation, not merely as an
expression of preference, but also as a causal influence. According to the gaze cascade …