This study systematically analyzes the factors that affect consumers' green purchase
intention. Through a comprehensive literature review, the influencing factors of consumers' …

Highlighting the important role of marketing in encouraging sustainable consumption, the
current research presents a review of the academic literature from marketing and behavioral …

Social and ecological crises require people to act together, for instance, against climate
change or social injustice. Psychological scholarship suggests that human agency, in terms …

Purpose The purpose of this paper is to observe consumers' attitudes toward and intentions
to purchase green products on social media and to explore the relationships among social …

The COVID-19 pandemic severely hit the tourism industry in China and worldwide. Chinese
government adopted extensive nonpharmaceutical interventions (NPIs) to control it. COVID …

The study, being explorative, attempts to extend the social-psychological behavioral model
ie Theory of Planned Behavior (TPB) by including two additional constructs viz. moral …

Airbnb is widely recognized as a disruptive innovation in the tourism industry. While
separate studies have examined various factors affecting consumers' adoption of Airbnb, the …

The current study aims to predict consumer's green hotel visit intention by measuring the
effect of values (biospheric, egoistic and altruistic) and ascribed responsibility on attitude …

Abstract The extended Theory of Planned Behavior (TPB) incorporates environmental
concern, a critical variable in green marketing literature, intending to achieve triple bottom …

Green products are among the widely used products worldwide due to their environmental
benefits. However, information on the consumers' purchase intention towards green …