Purpose This exploratory study aims to identify and prioritize key sustainable innovation
challenges faced by family-owned businesses in the wine ecosystem. It also explores …

Against the background of B2C e-commerce platforms, ecological agricultural enterprises
often overlook the issues of quality and safety, as well as product image shaping, during …

Research framework: The effects of agricultural market globalization have increased the
perception of inauthentic products; therefore, consumers increasingly search for real and …

Frame of the research: Food labels have a significant impact on shaping consumers'
intentions to purchase food products. The adoption of the Blockchain technology into food …

Proceedings of The Mediterranean Tourism Knowledge Exchange and Policy Forum St.
Julian, Malta 25th–27th November 2024 Book of Abstracts Page 2 2 Title Proceedings of …

Introduction| The wine industry attracts customers seeking experiential value through
vineyard visits, festivals, and shows (Gonzalez, 2017; UNWTO, 2018). However, as wine …

Brand DNA emphasizes the definition of a brand as a living thing. The main components of
this concept include vision, brand mission, brand values, brand commitment, brand position …

Framing of the research. Many brands have started acting as political activists, taking public
actions in favor of or against contentious issues such as immigration, police brutality …

Nella società contemporanea, caratterizzata da una crescente densità e competizione nei
diversi settori di mercato, le strategie tradizionali di marketing dimostrano una progressiva …

Research framework: The effects of agricultural market globalization have increased the
perception of inauthentic products; therefore, consumers increasingly search for real and …