Business process management applicability to destination country-brand management |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

Purpose A region can be registered as a geographical indication (GI) when its human or
natural characteristics influence product attributes. However, GI registration is a complex …

Purpose Sectoral brands are umbrella brands created to represent all companies' products
belonging to a country's economic industry abroad to enhance their export performance …

Development of a cross-border regional brand management model: an analysis of its applicability
in the Brazil–Argentina and Italy–Austria bordering localities | Emerald Insight Books and journals …

ABSTRACT Purpose: Geographical indications (GIs) are considered a type of brand that is
shared by companies in the same sector in order to highlight the origin of a product and …

ABSTRACT Purpose: Geographical indications (GIs) are considered a type of brand that is
shared by companies in the same sector in order to highlight the origin of a product and …

Objective: The present technical report aimed at presenting a research agenda regarding
the influence of the Brazilian Trade and Investment Promotion Agency (ApexBrasil) on …

Objetivo: Este relatório técnico teve como objetivo apresentar uma agenda de pesquisa
sobre a influência da Agência Brasileira de Promoção de Exportações e Investimentos …

This case study explored and analyzed cultural diversity's impact in the workplace and in the
overall performance of multicultural or multinational organizations in Richmond, Virginia …

ABSTRACT Purpose: Geographical indications (GIs) are considered a type of brand that is
shared by companies in the same sector in order to highlight the origin of a product and …