The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review
Using the social psychology theory of elaboration likelihood model (ELM), we present a
conceptual model of persuading consumer attitudes through virtual and augmented reality …
conceptual model of persuading consumer attitudes through virtual and augmented reality …
Consumer decision‐making in Omnichannel retailing: Literature review and future research agenda
The emergence of omnichannel retailing has revolutionized the way traditional e‐commerce
business operates, subsequently bringing fundamental changes to consumer expectations …
business operates, subsequently bringing fundamental changes to consumer expectations …
A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
The global COVID-19 outbreak and consequent lockdown pushed consumers to engage in
more e-shopping, which could lead to e-impulse purchases (e-IB). The purpose of this study …
more e-shopping, which could lead to e-impulse purchases (e-IB). The purpose of this study …
Impact of COVID-19 on the customer end of retail supply chains: A big data analysis of consumer satisfaction
The COVID-19 pandemic has been one of the biggest disruptive events of recent decades
and has had a global effect on society and the economy. The political regulations resulting …
and has had a global effect on society and the economy. The political regulations resulting …
Crisis‐induced behavior: From fear and frugality to the familiar
SW Rayburn, A McGeorge… - … Journal of Consumer …, 2022 - Wiley Online Library
This research uncovers the impact of a multifaceted crisis on consumers' immediate
shopping behaviors, short‐term financial spending, and long‐term shopping and spending …
shopping behaviors, short‐term financial spending, and long‐term shopping and spending …
E-service quality and e-retailers: Attribute-based multi-dimensional scaling
Digital retail is a technology-driven business. Customers shop with the help of cutting-edge
self-service technologies deployed by marketers to enhance customer experience and e …
self-service technologies deployed by marketers to enhance customer experience and e …
Convenience stores in the digital age: A focus on the customer experience and revisit intentions
The digital age has posed challenges to the convenience store (c-store) industry regarding
the types of technology investment required to compete in the digital world, and the c-store …
the types of technology investment required to compete in the digital world, and the c-store …
Navigating the 'retail apocalypse': A framework of consumer evaluations of the new retail landscape
Strong signals exist for a permanent restructuring of retailḍing, where traditional physical
retailers may not fully recover. Such transformation will have vast implications for …
retailers may not fully recover. Such transformation will have vast implications for …
Online second-hand shopping motivation–Conceptualization, scale development, and validation
C Padmavathy, M Swapana, J Paul - Journal of Retailing and Consumer …, 2019 - Elsevier
Despite the increasing popularity and growth of online second-hand peer to peer/customer
to customer (P2P/C2C) e-commerce, research on online second-hand shopping remains …
to customer (P2P/C2C) e-commerce, research on online second-hand shopping remains …
Hyper-personalization, co-creation, digital clienteling and transformation
The purpose of this study is to extend the technology-based service adoption model in the
fashion industry using digital clienteling and examine the impact of the customer …
fashion industry using digital clienteling and examine the impact of the customer …