Information technology and marketing: an important partnership for decades

JP Graesch, S Hensel-Börner… - Industrial Management & …, 2021 - emerald.com
Purpose The enabling technologies that emerged from information technology (IT) have had
a considerable influence upon the development of marketing tools, and marketing has …

Media richness, social presence and loyalty to mobile instant messaging

FC Tseng, TCE Cheng, PL Yu, TL Huang… - … Management & Data …, 2019 - emerald.com
Purpose Mobile instant messaging (MIM) apps could provide rich and instant information in
employees' communication. However, how media richness impacts MIM user loyalty is …

Review of cross-border e-commerce and directions for future research

BB Hazarika, R Mousavi - Journal of Global Information …, 2021 - igi-global.com
Abstract The emergence of Cross-Border E-commerce (CBeC) has brought substantial
changes to both businesses and consumers. Although CBeC businesses have existed for …

A cross-country comparison of online deal popularity effect

KC Kao, SR Hill, I Troshani - Journal of Retailing and Consumer Services, 2021 - Elsevier
The paper examines the effect of online deal popularity for service deals in a cross-country
context. A 2 (deal popularity: low vs high) X 2 (culture: collectivist vs individualist) quasi …

Exploring the moderating effect of perceived usefulness on the adoption of E-government services

IK Mensah - … Journal of Electronic Government Research (IJEGR), 2019 - igi-global.com
This study explored the moderating effect of perceived usefulness on the impact of trust in
the internet and trust in government on the intention to adopt e-government services. The …

Analysis of Financial Literacy and Digital Literacy on the Sustainability of Micro, Small and Medium Enterprises (MSMEs)

AT Putra, T Tahir, M Hasan - … Journal of Asian …, 2023 - journal.formosapublisher.org
This research aims to find out or analyze how financial literacy and digital literacy are
implemented in business continuity in MSMES in the Taman Kalong tourist area, Soppeng …

A comparative performance study of naïve and ensemble algorithms for e-commerce

MM Hafez, RPD Redondo… - 2018 14th International …, 2018 - ieeexplore.ieee.org
A Comparative Performance Study of Naïve and Ensemble Algorithms for E-commerce
Page 1 A Comparative Performance Study of Naïve and Ensemble Algorithms for E-commerce …

Analysis of the Influence of Financial Literacy on Business Sustainability Through the Utilization of E-Commerce: A Study of MSMEs in the Food and Beverage Industry …

HO Piyani, G Chandrarin - European Journal of Business and …, 2023 - ejbmr.org
The purpose of this study is to obtain empirical evidence of the effect of financial literacy on
business continuity, obtain empirical evidence of the effect of financial literacy on e …

[图书][B] The Effects of Consumer Perceptions on Retailers' Brick-and-Mortar and E-Commerce Sales Segments

DS Hansen - 2021 - search.proquest.com
Research generally suggests brick-and-mortar retailers such as Walmart and Target
experienced weak financial growth, while e-commerce retailers such as Amazon …

[引用][C] Hubungan e-commerce dan literasi keuangan terhadap kelangsungan usaha di Boyolali

SWH Christoper, I Kristianti - Jurnal Akuntansi, 2020