Digital Marketing Applications in the Retail Sector: A Systematic Mapping Study
D Indiani, R Arifianti, A Muftiadi - Ilomata International Journal of …, 2024 - ilomata.org
This study investigates the trends, methods, research types, and focus areas of digital
marketing applications in retail from 2018 to 2022. Through a systematic mapping of fifty …
marketing applications in retail from 2018 to 2022. Through a systematic mapping of fifty …
Bibliometric Analysis: Partnership in Achieving Competitive Advantage
RA Alfatiha, A Chan, A Muftiadi - Owner: Riset dan Jurnal …, 2023 - owner.polgan.ac.id
The abstract The purpose of this research is to provide information from the results of
identification and mapping of research around partnerships in achieving competitive …
identification and mapping of research around partnerships in achieving competitive …
[HTML][HTML] RESOURCE-BASED VIEW ON ACHIEVING SUSTAINABILITY: A STUDY OF SYSTEMATIC AND BIBLIOMETRIC MAPPING
There are various strategies in building a competitive advantage to be sustainable
continuously. One strategy that can be used as a basis for competitive advantage is …
continuously. One strategy that can be used as a basis for competitive advantage is …
[HTML][HTML] THE USE OF MALCOLM BALDRIGE IN DIFFERENT TYPES OF COMPANIES: A SYSTEMATIC MAPPING STUDY
There are many aspects to improve company performance through quality management of
the products/services offered. One method that can be used in performance measurement is …
the products/services offered. One method that can be used in performance measurement is …
[PDF][PDF] A BIBLIOMETRIC ANALYSIS OF TRADITIONAL SUPPLY CHAIN MANAGEMENT
This study aims to map and analyze the application of traditional supply chain management
(SCM) using the Scopus database as the primary reference. The study employs bibliometric …
(SCM) using the Scopus database as the primary reference. The study employs bibliometric …