In the visual design of a portal website, color is the first intuitive factor for users. It is relatively
difficult for the designer of a city portal website to choose a color system that represents a …

Purpose In the competitive app store environment, understanding how various app store
elements influence user preferences is crucial. While prior research has primarily focused …

Purpose Influencer marketing is nowadays an essential practice for companies wishing to
establish a rapprochement with its customers and gain their trust. Building close …

Objective: The objective of this study is three-fold; 1) To analyze the current situation of
online customer experience with the preferred online shopping platform among university …

South Africa lags behind other economies regarding online shopping adoption. Extant
literature has focused on the influence of risk factors on consumers' intention to shop online …

One of the atmospheric factors of a website is colour, which is a solid element to attract
visitors. This study aims to measure the effect of background colour on online retailers' …

The effects of ambiguous Instagram ads on users are still poorly understood, since few
studies have dealt with such an interesting topic. Indeed, some researchers pointed to the …

This research aims to study the impact of the perceived manipulative intentions during an
Instagram navigation experience on attitudinal responses and buying intention of internet …

Nowadays, employees prefer to work in a green environment rather than a conventional one
(Schmidt-Keilichet al., 2023; Temminck et al., 2013). The level of effort is quite low When …

This paper focuses on the influence of colour on customers' trust in websites in the fields of
online banking and cryptocurrency trading. The literature reviews associated with the use of …