This paper captures the current state of privacy scholarship in marketing and related
disciplines. We examine theoretical perspectives and empirical findings about data and …

Do people really care about their privacy? Surveys show that privacy is a primary concern
for citizens in the digital age. On the other hand, individuals reveal personal information for …

Privacy threats in a social media-enabled application (app) can originate from either the
institution or other app users. Although privacy in social media is well studied, the role of …

This Review summarizes and draws connections between diverse streams of empirical
research on privacy behavior. We use three themes to connect insights from social and …

Advertisers increasingly use personalized advertising that is tailored to consumers based on
data concerning their preferences and behaviors, which is gained by collecting their …

Privacy in the workplace is a pivotal concern for employees and employers. Employees
expect to be in control of the personal information and access they provide to the …

Abstract The Internet of Things (IoT) is increasingly transforming the way we work, live, and
travel. IoT devices collect, store, analyze, and act upon a continuous stream of data as a by …

With the rapidly evolving permeation of digital technologies into everyday human life, we are
witnessing an era of personal data digitalization. Personal data digitalization refers to the …

Location-based advertising is an entrepreneurial and innovative means for advertisers to
reach out through personalised messages sent directly to mobile phones using their …

Information privacy refers to the desire of individuals to control or have some influence over
data about themselves. Advances in information technology have raised concerns about …