A Safari, AS Saleh - Journal of Business & Industrial Marketing, 2020 - emerald.com
Purpose Various barriers discourage small and medium-sized enterprises (SMEs) from entering or expanding their export activities in the international markets, especially SMEs in …
N Zahoor, YK Lew - International Marketing Review, 2023 - emerald.com
Purpose This study investigates to what extent strategic flexibility of international strategic alliances (ISAs) affects export performance of emerging market small and medium-sized …
S Agha, L Alrubaiee, M Jamhour - International Journal of …, 2012 - researchgate.net
In highly competitiveness market core competence has emerged as a central concept for competitive strategy. Core competence is the knowledge set that distinguishes a firm and …
The internationalization process has been constantly moving with an exceptional transformation led by the digital era. In order to face the challenges of the …
As the business arena becomes more global and therefore dynamic, organizations must balance their capabilities with the demands and the conditions of the international …
This study examines how international experience shapes managerial judgment in the formation of effective export promotion strategies. Drawing from contingency theory and the …
This study examines how export manager cultural intelligence (CQ) affects the relationship between marketing-mix adaptation and export performance. From a resource-advantage …
Y Luo, J Bu - Journal of World Business, 2018 - Elsevier
We present a composition-based logic toward international expansion by emerging market firms (EMFs)–firms that use compositional investment, compositional competition, and …
Purpose–Despite considerable research on psychic distance (PD), research into the topic is confounded by a general failure to precisely define and fully operationalize the construct …