This study aimed to investigate the impact of eWOM credibility on trust and perceived risk
and its effect on purchase intention with the online shopping experience as a moderator …

Obtaining information about destinations and services they provide is ever more based on
user-generated content (UGC), which includes reviews of tourism services as well as …

Since most travel websites have shifted from single-role (ie transaction-or review-based
features) to dual-role platforms (ie both transaction-and review-based features), this study …

Purpose Nowadays, various hotels and third party websites allow guests to express their
stay experience in the form of textual content and ratings termed as user-generated content …

Since the increase of social media usage accompanied with its evolution, social media has
come to support business activities appearing as social commerce. This study investigates …

Online reviews help customers make an informed purchasing decision, which is important
for experience goods. The objective of this paper is to rank online retailers based on apparel …

With the digitization of the tourism and hospitality sector, all hotel and travel bookings can be
done online. Since the quality of experience is highly valued, feedback given by the …

Background: User-Generated Content (UGC) videos have received considerable attention in
recent years thanks to their great potential for buyers and sellers. However, the effect of this …

Increased internet usage has fueled significant growth in online retailing. The textile
business has benefited in all countries thanks to the surge in online sales. Women's fashion …