People worldwide are largely engaged and attached with the web 2.0 technology and Social
media platforms. By the same token, businesses start looking at such technologies as …

This article presents an up-to-date review of academic and empirical research on
advertising in social media. Two international databases from business and communication …

Sponsored advertising has generated strong advertising revenues for Facebook in recent
years. As sponsored ads are built on an interactive platform that could be seen as invasive …

Handheld and wearable smart devices have enabled augmented reality (AR) technologies
(ART), including AR hypermedia (ARH) print ads, in which mobile smart devices act as …

To date, little research has examined gender difference in how convenience is perceived in
mobile commerce (m-commerce). The current work presents and tests a theoretical model …

Social media have global proportions, yet little is known about firms' engagement with these
Web 2.0 technologies in emerging markets within Latin America. The study investigates …

Background To review published literature on the use of quick response (QR) codes within
healthcare education. In addition, the authors aimed to gain information on user perceptions …

The aim of this study is to evaluate the impact of quick response (QR) codes on customer
satisfaction and purchase intention in the online shopping context on the basis of perceived …

The present study integrated the theory of planned behavior, technology acceptance model,
and Palka et al.'s (2009) viral marketing model to examine US consumers' online video …

This study explores the relative impact of quick response (QR) codes in an omnichannel
customer situation. A conjoint experiment was conducted where participants (n= 53) …