[HTML][HTML] Style over substance? advertising, innovation, and endogenous market structure
While firms use both innovation and advertising to boost profits, markups, and market
shares, their broader social implications vary substantially. We study their interaction and …
shares, their broader social implications vary substantially. We study their interaction and …
[PDF][PDF] A model of product awareness and industry life cycles
Rapid technological advances in advertising have enabled firms to better target those
consumers most likely to buy their products. While more efficient than traditional methods …
consumers most likely to buy their products. While more efficient than traditional methods …
[PDF][PDF] A Theory of Dynamic Product Awareness and Targeted Advertising
Rapid technological advances in advertising have enabled firms to better target those
consumers most likely to buy their products. While more efficient than traditional methods …
consumers most likely to buy their products. While more efficient than traditional methods …
[PDF][PDF] Style Over Substance? Advertising, Innovation, and Endogenous Market Structure
LCMAC Pau, RBX Tian - 2023 - pauroldan.com
While firms use both innovation and advertising to boost profits, markups, and market
shares, their broader social implications vary substantially. We study their interaction and …
shares, their broader social implications vary substantially. We study their interaction and …