Consumption is often considered important for achieving and maintaining well-being,
particularly in current market societies. However, overconsumption is a significant driver of …

Recent regulation in the European Union (ie, the General Data Protection Regulation)
affects websites' information privacy practices. This regulation addresses two dimensions …

In this article for the 40th Anniversary of the Journal of Public Policy & Marketing (JPPM), the
authors first share what is meant by “policy,”“public policy,” and “marketing and public policy” …

This study provides insight into the attitude of Romanian consumers towards organic food.
Furthermore, it examines the sustainable food production system in Romania from the …

Purpose While the positive effects of customer citizenship behavior are well established,
research on its potential negative consequences is scarce. This study aims to examine the …

The United Nations' 2030 Agenda and Sustainable Development Goals highlight the need
to deal with the unprecedented environmental crisis, protect human rights, and promote …

The inconsistency between pro-environmental attitudes and behaviours, known as the
“attitude-behaviour” gap, is exceptionally pronounced in scenarios associated with “green” …

Consumers feeling wronged in the marketplace can respond in a variety of ways both
morally appropriate and morally inappropriate. We focus on specific circumstances under …

How can firms mitigate the impact of moral violations on consumer evaluations? This
question has pervaded the business ethics literature. Though prior research has identified …

In a series of studies, we demonstrate that moral judgment is impacted by sensory input
experienced during the product evaluation process due to its impact on mental construal …