Impulse buying is one of the important changes we witness among consumer in recent
times. With the advancement in technology impulsive buying has increased. It is vital to …

Purpose–The purpose of the study is to examine the relationships among the following retail
operations variables: retail store operations (ie, store management, sales personnel …

Pelanggan yang loyal adalah tujuan utama pemasaran yang dilakukan oleh perusahaan.
Adanya inkonistensi teori pada penelitian-penelitian terdahulu. Tujuan penelitian ini adalah …

Even though persuasion has been a widely researched topic in consumer behavior, the
great majority of these studies have involved American consumers and focused on …

As end-consumers are surrounded by a tremendous number of multi-channel retailers and
their products, clothing retailers are exposed to numerous clothing samples with a variety of …

ACKNOWLEDGEMENTS I would like to thank my chair, Dr. Joan Ellis for her continuous
support and guidance through out the creation of this thesis research. Dr. Ellis motivated and …

A brand scent is not only a marketing tool but also a symbol. This research identifies an
exclusive link between the brand and the customer, based on the fact that the brand …