Direct-to-consumer firms increasingly believe that influencer marketing is an effective option
for seeding. However, the current managerially relevant question for direct-to-consumer …

Does the adoption of descriptive analytics impact online retailer performance, and if so,
how? We use the synthetic difference-in-differences method to analyze the staggered …

Though the mobile app market is substantial and growing fast, most app providers struggle
to monetize apps profitably. Monetizing apps is done in two ways: a) selling advertising …

In the contemporary enterprise software market, there has been a notable surge in the
utilization of SaaS products. This trend has prompted certain upstream suppliers of cloud …

Many e-commerce platforms offer editor-curated recommendations to help consumers
overcome the difficulty of discovering and evaluating new products. Whereas it is well …

We consider the optimal operating policies of a free-to-play multiplayer game with a
premium subscription to maximize its lifetime operating profit. Accounting for social …

Mobile platforms such as Google Android and Apple iOS have established their app stores
to entice numerous app developers into their platform ecosystem. These platform firms will …

Newspapers are increasingly reliant on subscription revenue as advertising spend shifts to
online platforms. Many newspapers have implemented paywalls in an attempt to boost …

The authors investigate app publishers' decisions to offer free, paid, or both versions of an
app over an app's lifetime by taking into account the interplays between the demand for the …

How does discrimination evolve in marketplaces? To explore, we look at the evolution of anti-
Asian bias on Airbnb during the COVID-19 pandemic, a period during which there was …