This research attempts to investigate corporate social responsibility (CSR) and consumers'
advocacy behavior (CAB) association in the hotel services sector of a developing economy …

This study focuses on customers' information-sharing behavior in the context of online brand
advocacy behavior regarding hotel brands. We aim to explain hotel customers' online brand …

Numerous studies have investigated the variables that are associated with individuals'
behavioral intention to use online food delivery (OFD) services. However, some studies …

Purpose: This study aims to enhance airport service quality by examining their impact on
brand image, advocacy, and mediating brand trust in the aviation service distribution sector …

This research aimed to investigate the effect of relationship marketing on brand advocacy
within mobile telecommunication companies. The research followed a deductive approach …

Customers reflect their positive experiences and satisfaction with the brand through brand
advocacy. Brand advocacy is the practice of positive word-of-mouth communication and the …