In all of academe, educators in marketing should be best suited to a customer orientation.
Customer-oriented marketing education might include an effort to better understand the …

A conjoint experiment was conducted to examine how collegiate athletic administrators
make choices in terms of the job attributes deemed to be important when hiring entry-level …

Studies assessing the perceived characteristics of competent sport psychology practitioners
have resulted in skewed data, making it difficult to discern the relative importance of each …

Reducing free-riding is an important challenge for educators who use group projects. In this
study, we measure students' preferences for group project characteristics and investigate if …

A well-designed product can provide a firm with a competitive advantage that will enable it to
achieve a higher market share and increased profits. Conjoint analysis procedures are often …

This study applies service quality and customer satisfaction theory to the field of education,
and particularly to postgraduate studies. It examines the impact of multiple indicators of …

The following study investigates the relative importance of Web management practices in
business curricular pedagogy from an undergraduate student perspective. Using conjoint …

The design of a well thought out course must satisfy programme as well as student needs. A
conjoint model that compares the relative importance of six course attributes that influence …

Purpose–Conjoint analysis is a useful research technique, but has not been used in the
leadership area. This study aims to examine its relevance in exploring the trade‐offs …

This paper provides a novel approach to management education (online classes) design by
using a combined approach of clustering (based on student engagement level in online …