This study empirically tested the relationship between service quality, customer satisfaction,
and behavioral intentions in pay television (pay TV) industry and examined the moderating …

Customer satisfaction is the result of product quality and viability. The place of the perceived
satisfaction of users/customers for a software product cannot be neglected especially in …

Fraudulent financial reporting (FFR) involves conscious efforts to mislead others regarding
the financial condition of a business. It usually consists of deliberate actions to deceive …

Smart cities link the city services, citizens, resource and infrastructures together and form the
heart of the modern society. As a “smart” ecosystem, smart cities focus on sustainable …

Purpose The purpose of this paper is to illuminate concerned companies to develop a better
understanding of customer needs through reference of Kano model. Design/methodology …

COVID-19 pandemic has a huge global impact on education over the world. Many countries
decided to close universities, colleges, and schools to limit the spread of this disease …

Pay TV industry has been experiencing a considerably high growth rate in terms of revenues
and subscribers Technological advancement in pay TV services industry inflicts the …

This research aims to explore the variable Quality-Based Differentiation to overcome the gap
in entrepreneurial orientation in improving marketing performance rooted in the resource …

This study explores whether five market segmentation variables moderate the relationship
between the business tourist service quality scorecard (SQSC) and business tourist …

This paper attempts to compare self-organising maps (SOM) and principal components
analysis (CPA) by applying them to the marketing construct 'retail store personality'. Data …