Globalization has added new dimensions to consumers' decision-making. Consumer
Ethnocentrism is among the critical variables affecting consumers' decisions to purchase …

Previous research has shown that consumers in developed countries display a high level of
consumer ethnocentrism by prioritizing local products over foreign manufactured ones …

Millennials have a lifestyle that is different from previous generations. Millennial Generation
lives and grows together with rapid technological growth and currently dominates the …

The basic marketing strategy of a company is studying consumer behavior include
consumer decision-making process. Before the advent of consumer purchasing decisions …

CETSCALE (Consumer Ethnocentrism Tendencies Scale), the scale developed by Shimp
and Sharma in 1987 to study consumer ethnocentric behavior, has received preferential use …

The growth of the “Internet” and the subsequent use of smartphones has led to heavy social
media usage in recent years. Social media campaigns have been successful in influencing …

This study aims to determine and analyze the relationship between Consumer
Ethnocentrism, Country of Origin, Purchase Intention, and Perceived Quality in local …

Buying domestic products has become increasingly important in many countries. As a form
of social influence, social norms affect people's domestic purchasing intentions and …

Based on the expectancy disconfirmation theory, the study presents a conceptual model
exploring consumer perception (perceived service quality, product quality, price, and …

Today, Indonesian domestic products and services should be ready to compete in global
competition as well as in the domestic market itself (Purwanto, 2014). The launching of …