A revolution in the science of emotion has emerged in recent decades, with the potential to
create a paradigm shift in decision theories. The research reveals that emotions constitute …

Research in emotion regulation has largely focused on how people manage their own
emotions, but there is a growing recognition that the ways in which we regulate the emotions …

Emotions are an elemental part of life-they imbue our existence with meaning and purpose,
and influence how we engage with the world around us. But we do not just feel our own …

Purpose–The purpose of this article is to determine the uses of mixed method research
designs published in major marketing journals. Design/methodology/approach–This study …

People often do not realize they are being influenced by an incidental emotional state. As a
result, decisions based on a fleeting incidental emotion can become the basis for future …

How does foreign language influence consumer dishonesty? We propose a self-
diagnosticity theory arguing that compared to one's native language, using a foreign …

Persuasion is a foundational topic within psychology, in which researchers have long
investigated effective versus ineffective means to change other people's minds. Yet little is …

Consumers often communicate their attitudes and opinions with others, and such word of
mouth has an important impact on what others think, buy, and do. But might the way …

Past research has found that showing anger induces cooperative behavior from
counterparts in negotiations. We build on and extend this research by examining the effects …

Online reviews promise to provide people with immediate access to the wisdom of the
crowds. Yet, half of all reviews on Amazon and Yelp provide the most positive rating …