Human behavior plays a critical role in causing global climate change as well as in
responding to it. In this article, I review important insights on the psychology of climate …

The way consumers behave is fundamental to marketing. Journal of Consumer Behaviour
(JCB) is an international journal dedicated to publishing the latest developments of …

Environmental sustainability is gathering further importance in various fields, including our
homes. Smart home technologies are increasingly contributing to more efficient energy …

Electric vehicles (EVs) have gained prominence as a result of technology advancements,
cost savings, and public support for cleaner transportation worldwide. This research aimed …

Green energy has received extensive attention worldwide for its outstanding contributions to
fighting environmental damage. However, in recent years, there have been indications that …

Interventions to change health-related behaviours typically have modest effects and may be
more effective if grounded in appropriate theory. Most theories applied to public health …

This study examines the relationships among human value connotations (instrumental and
terminal), product involvement, perceived marketplace influence, and choice behavior in the …

Increased household adoption of solar photovoltaic systems has the potential to reduce
greenhouse gas emissions associated with providing electricity. Although residential solar …

An increasing number of hotels are altering their operations proactively to include more
environmentally friendly practices. Despite the greater interest in consumers' green …

Environmental problems can be reduced if people more consistently engage in
proenvironmental actions. In this article, I discuss factors that motivate or inhibit individuals …