Mokslininkų susidomėjimas marketingo strategijos formavimo procesu ir jos naudojimu,
siekiant įmonės visapusiškos sėkmės, yra stiprus. Tačiau literatūroje nėra pateikto vieningo …

In the face of stable sales and market saturation, managing the expansion of the product
lifecycle at a mature stage is essential for maintaining market relevance and profitability …

Increasing competition in the insurance industry has made most industry executives think of
ways to stay in business, so they have to look for ways to increase their sales and other …

One of the most valuable assets for organizations is the brand of their products and services,
as building a strong brand is critical to achieving competitive advantage and long-term …

Objective: The purpose of this research is to design a dynamic model of brand equity
focusing on fake news and customer knowledge. Methodology: The research approach …

Introduction: The existence of social media and networks has accelerated the growth of fake
news. Spreading fake news, especially in connection with the prevalence of Covid-19, can …

Pirmoje darbo dalyje susistemintos įvairių Lietuvos ir užsienio autorių pateiktos marketingo
strategijos sąvokos, identifikuoti pagrindiniai marketingo komplekso elementai, aptarti …

Because of the increased competition at the market, the researchers, in order to respond to
the rising marketing expenses, have started to study the brand investment rate which results …