The moderating effect of managerial sales orientations on salespersons' role stress-job satisfaction relationships

DA Sumrall, R Sebastianelli - Journal of Marketing Theory and …, 1999 - Taylor & Francis
How a sales manager perceives top management sales orientation, and how sales-oriented
the sales manager is, affect the sales manager's behavior with both top management and …

[PDF][PDF] Developing and validating a multidimensional measure of nonprofit brand orientation and assessing its impact on organizational performance

J Napoli - 2003 - scholar.archive.org
In today's dynamic market place, brands are increasingly becoming important strategic
assets for many organizations. Although research in this area is vast, there are certainly a …