Studies on using Islamic religious education instructional media by educators exhibit
considerable diversity, with several study findings emerging over the past decade. Notably …

Purpose–This research is conducted to strengthen social media capabilities to improve
Private Islamic Higher Education marketing performance as well as the number of …

The development of increasingly modern technology has impacted human civilization and
changed consumer behavior related to online shopping intentions. Online shopping …

The increasing use of social media in Indonesia opens up opportunities for entrepreneurs
especially in the health sector on COVID-19 pandemic era. During the COVID-19 pandemic …

This study aims to examine the effect of social media marketing and WOM that affect
perceived value, which then affects positive emotion, as well as its impact on intention to …

Semakin banyaknya pengguna media sosial, memudahkan pengguna untuk berinteraksi
secara online dalam waktu yang cepat dan tidak terbatas serta membuat pengguna betah …

The novelty of this research, First the Energizing Value is more powerful than Emotional
Value in pushing the intention to enroll. Second Traditional WOM has influenced e-service …

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh hubungan aktivitas
pemasaran media sosial terhadap niat membeli kembali pada Instagram Erigo dengan …

Retailers in the information technology (IT) sector are well-positioned to benefit from the
expansion of social media platforms in order to increase their bottom line. They can leverage …

This study aims to contribute significantly to banking marketing literature and explain how
the dimensions of perception and reference group through religiosity ultimately lead to an …