Technologies that support marketing and market development in SMEs—Evidence from social networks
This study builds on previous research on information technology implementation and
usage in small and medium‐sized enterprises (SMEs) and applies a special focus on social …
usage in small and medium‐sized enterprises (SMEs) and applies a special focus on social …
Consumer engagement with retail firms through social media: an empirical study in Chile
Purpose Given the widespread popularity of social media such as Facebook, Twitter and
Instagram, understanding consumer-brand engagement behavior within social media is …
Instagram, understanding consumer-brand engagement behavior within social media is …
Investigating marketing managers' perspectives on social media in Chile
Social media have global proportions, yet little is known about firms' engagement with these
Web 2.0 technologies in emerging markets within Latin America. The study investigates …
Web 2.0 technologies in emerging markets within Latin America. The study investigates …
[PDF][PDF] Impact of social media marketing on small businesses sales performance: a case of women clothing stores in Nyamagana District, Tanzania
G Silvano, C Mbogo - International Journal of Engineering, Business …, 2022 - academia.edu
This study was conducted toinvestigate the impact of Social Media Marketing on Small
Businesses' Sales Performance: A Case of Women Clothing Stores in Nyamagana District …
Businesses' Sales Performance: A Case of Women Clothing Stores in Nyamagana District …
[PDF][PDF] Factors affecting consumer attitudes and intentions on the intention to buy products through retail brand pages on social media: Office workers in Indonesia
Y Setiawan, E Hamdi - Budapest International Research and …, 2022 - digilib.esaunggul.ac.id
The development of social media as a means of selling and the high number of social media
users make consumer-brand engagement behavior on social media, especially Facebook …
users make consumer-brand engagement behavior on social media, especially Facebook …
[PDF][PDF] Managing the Role of IT and IS for Suppoting Business Process Reengineering
H Susanto - J. Systems Information Technol, 2016 - researchgate.net
BUSINESS PROCESS REENGINEERING Page 1 SUSANTO – INFORMATION TECHNOLOGY &
SYSTEM EJOURNAL (2016) – MANAGING THE ROLE OF IT / IS MANAGING THE ROLE OF IT …
SYSTEM EJOURNAL (2016) – MANAGING THE ROLE OF IT / IS MANAGING THE ROLE OF IT …
[图书][B] Business process Reengineering: an ICT approach
This volume shows how ICT (information and communications technology) can play the role
of a driver of business process reengineering (BPR). ICT can aid in enabling improvement in …
of a driver of business process reengineering (BPR). ICT can aid in enabling improvement in …
[图书][B] An analysis of social media marketing strategies and best practices of hospitality and tourism organizations
C Iacovou - 2016 - search.proquest.com
Organizations use mainly traditional and online marketing strategies to develop their
marketing plans. The main problem examined in this qualitative research case study was …
marketing plans. The main problem examined in this qualitative research case study was …
[PDF][PDF] Analysis of online marketing management in Czech Republic
Z Smutny - Organizacija, 2015 - sciendo.com
Background and Purpose: Doing business over the Internet has become increasingly
competitive for many companies. The aim of this study is to analyse the current state of …
competitive for many companies. The aim of this study is to analyse the current state of …
Baselines for the preparation of electronic textbooks
M Lokar, B Horvat, P Lukšič, D Omerza - Organizacija, 2011 - sciendo.com
The NAUK group (Advanced Learning Blocks group; http://www. nauk. si) is engaged in the
development of theoretical and practical concepts of ICT use in all levels of education …
development of theoretical and practical concepts of ICT use in all levels of education …