[PDF][PDF] Comparative study regarding commercial policies for the Romanian antidiabetics' market
C Morgovan, S Cosma, C Polinicencu, C Burta… - …, 2011 - farmaciajournal.com
The success of the marketing activity is based on the right positioning of a product on the
market and implicitly on its differentiation from competing products. As diabetes mellitus is a …
market and implicitly on its differentiation from competing products. As diabetes mellitus is a …
The Antidiabetics Market: Tendencies and Research Directions
C Morogvan, S Cosma, S Ghibu… - Applied Medical …, 2010 - ami.info.umfcluj.ro
Diabetes mellitus is a pathology with multiple and severe implications. Its prevalence has
been continuously increasing during the last years, as well as the number of drugs …
been continuously increasing during the last years, as well as the number of drugs …