How does the tourism and hospitality industry use artificial intelligence? A review of empirical studies and future research agenda
In response to the increased interest in artificial intelligence (AI) and service robotics within
tourism and hospitality (T&H) research, the current study examined 123 articles thematically …
tourism and hospitality (T&H) research, the current study examined 123 articles thematically …
A ten-year review analysis of the impact of digitization on tourism development (2012–2022)
Many tourism-related activities have been suspended due to the nationally enforced
lockdown to combat the Coronavirus pandemic. The tourism industry suffered immensely …
lockdown to combat the Coronavirus pandemic. The tourism industry suffered immensely …
Virtual reality in museums: does it promote visitor enjoyment and learning?
Museums have shown keen interest in providing XR experiences, in particular, augmented
reality (AR) and virtual reality (VR), as part of their exhibitions. However, little is known about …
reality (AR) and virtual reality (VR), as part of their exhibitions. However, little is known about …
Examining the impact of the fear of missing out on museum visit intentions
This study investigates the influence of the desire for continuous learning, fear of missing out
(FOMO), involvement, and enjoyment from the virtual travel experience (VTE), on museum …
(FOMO), involvement, and enjoyment from the virtual travel experience (VTE), on museum …
The moderating role of personal innovativeness in tourists' intention to use web 3.0 based on updated information systems success model
Rapid technological development has led to an information explosion in the current Web
environment. Recently, tourists have become reliant on the Internet as a tool to obtain …
environment. Recently, tourists have become reliant on the Internet as a tool to obtain …
Effects of heritage on destination image: multi-method research based on an appraisal approach to emotional response in-situ
M Royo Vela, A Garzón Paredes - Journal of Heritage Tourism, 2023 - Taylor & Francis
The research objective is to test the effects of heritage on the Tourist Destination Image
formation. A multi-method quantitative approach applying surveys and neuromarketing were …
formation. A multi-method quantitative approach applying surveys and neuromarketing were …
Role of virtual reality in tourism destination marketing: evidence from Morocco
Y El Archi, B Benbba - … of the International Student Conference in …, 2023 - books.google.com
Virtual reality (VR) is a rapidly advancing technology that has gained considerable attention
in the tourism industry as a tool for destination marketing. This study has been carried out …
in the tourism industry as a tool for destination marketing. This study has been carried out …
[HTML][HTML] Drivers of VR Adoption by Generation Z: Education, Entertainment, and Perceived Marketing Impact
Virtual reality (VR) can influence people's lives and business development. It can bring
immersive experiences for people and can strengthen the relationships between customers …
immersive experiences for people and can strengthen the relationships between customers …
Examining perceptions of utilizing augmented reality in hybrid learning environment: instructors and students perspectives
CS Ironsi - foresight, 2024 - emerald.com
Purpose This study aims to explore the perceptions of language learners and instructors on
using augmented reality (AR) in a hybrid learning environment. Design/methodology …
using augmented reality (AR) in a hybrid learning environment. Design/methodology …
The effects of vr-based cultural heritage experience on visit intention
As it recently became a non-face-to-face society because of the COVID-19 Pandemics,
attempts have been made to experience heritage based on virtual reality (VR). Despite the …
attempts have been made to experience heritage based on virtual reality (VR). Despite the …