Key drivers of automobile brand choice in sub‐Saharan Africa: the case of Ghana
Purpose–The paper aims to investigate the determinants of automobile brand choice in
Ghana. Specifically, the paper seeks to hypothesize that consumers of automobiles make …
Ghana. Specifically, the paper seeks to hypothesize that consumers of automobiles make …
Determinants of automobile purchase and brand choice in Ghana: Multinomial logit approach
KM Sedzro, G Amewu, J Darko… - Journal of …, 2014 - Taylor & Francis
This study expands on previous studies by examining the purchasers' criteria choice of
automobile in the Ghanaian market and establishing the factors that influence the purchase …
automobile in the Ghanaian market and establishing the factors that influence the purchase …
Demand for hybrid car in Indian metro cities
D Das, R Srinivasan… - International Journal of …, 2011 - inderscienceonline.com
The depleting stock of fossil fuels, environmental problems, and global warming are today's
major concerns. Existing studies identify that transport sector is one of the major contributors …
major concerns. Existing studies identify that transport sector is one of the major contributors …
[图书][B] The effects of country-of-origin image on consumer product involvement: A Pakistani university teachers' perspective
A Shahzad - 2014 - search.proquest.com
This study aims at investigating the consumer behaviour (of University teachers) in Pakistan
with reference to the effects and association of country-of-origin (COO) image on consumer …
with reference to the effects and association of country-of-origin (COO) image on consumer …
The factor influencing European car purchase for Thai consumers.
C Chinkachorn - 2015 - archive.cm.mahidol.ac.th
There have been many studies relating to the purchasing decision for European automobile
brand in vary of countries. This study aims to better understand the purchase decision of …
brand in vary of countries. This study aims to better understand the purchase decision of …