Islamic higher education (IHE) and non-religious/general higher education (GHE) are the
largest forms of higher education institution in Indonesia. IHE has utilized social media as a …

Purpose This paper aims to explore the recognition and success of different ways of
branding native advertising in influencer marketing. Design/methodology/approach The data …

Purpose The aim of this study is to assess the mediating effect of source appearance (SA)
and self-influencer congruence (SIC) on the relationship between visual content (VC) and …

Purpose: This study investigates the influence of diverse Instagram activities (entertainment,
interaction, trendiness, advertisement and customization) on engagement levels and …

Purpose This study aims to examine the visual effects of cause-related marketing (CM) posts
on Instagram, with a focus on image resolution and consumer engagement …

Text-guided image editing has been highlighted in the fields of computer vision and natural
language processing in recent years. The approach takes an image and text prompt as input …

A rise in social media users has spurred innovative marketing strategies, particularly in
content consumption. ASMRtists, creators of sensational media content, are capturing …

Purpose In this global digital era, health-care companies are increasing their presence on
the internet through branded content that serves as a connecting link between customers …

Purpose: Continuous media exposure to different cultures can influence individuals'
lifestyles, aspirations, needs, consumption patterns, and the production of commodities. As a …

This study examines the role of Muslim influencers in presenting high-quality Islamic content
and influencer physical attractiveness on social media consumption, with a focus on the …