Intense competition drives e-tailers to search for radically new ways to maintain and
increase their market share. Drawing on Bagozzi's appraisal→ affective response→ …

Purpose The purpose of this paper is to determine the drivers of the formation of e-loyalty in
a tourist destination, providing a model composed of variables that are under the control of …

Despite its widespread use as a purchase channel, the Internet still provokes consumer
concerns when it comes to the acquisition of high-involvement services, such as travel. This …

the study was intended to accomplish the following objectives: Literature review Theoretical
foundation for the study Davis (1989)[25] developed the technology acceptance model …

This study aims to determine the effect of corporate social responsibility (CSR) on consumer
satisfaction and customer loyalty toward organic food in Vietnam. The CSR content inherited …

Maintaining an attractive, easy-to-use website that stands out in the industry in which it
operates is a premise for any business that intends to use the internet effectively. However …

This study examines four attitudinal factors affecting viral advertising pass-on behaviour
(VAPB) among consumers/members of Domino's Pizza Malaysia Facebook. Constructs of …

The COVID-19 pandemic has accelerated unprecedented technology access, especially in
the tourism field when people are restricted to travel based on several lock-down …