[图书][B] Exhibit marketing and trade show intelligence: successful boothmanship and booth design

KS Søilen - 2013 - books.google.com
" Exhibition organizers and venue managers must have a thorough knowledge of their
customers and they must be very close to the industries they serve. We must react rapidly to …

Integrated Marketing Communications (IMC)

K Solberg Søilen, KS Søilen - Exhibit Marketing and Trade Show …, 2013 - Springer
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Exhibit Marketing and Trade Show Intelligence

S Boothmanship, B Design - Springer
This book is about trade shows, which is a function studied under the heading of exhibition
marketing. Some readers may wonder about the title “trade show intelligence”. That is an …

[引用][C] Concluding Remarks on the Future of Trade Shows

KS Søilen - 2013 - Springer