Human versus virtual influencer: The effect of humanness and interactivity on persuasive CSR messaging
Virtual influencers (VIs) are computer-generated avatars whose purpose is to exert
influences on social media. The unique features of VIs have the potential to overcome …
influences on social media. The unique features of VIs have the potential to overcome …
Anthropomorphism in CSR endorsement: A comparative study on humanlike vs. cartoonlike virtual influencers' climate change messaging
In recent years, a new form of influencer marketing, led by virtual ambassadors has
appeared. Motivated by virtual influencers'(VI) potentials as corporate social responsibility …
appeared. Motivated by virtual influencers'(VI) potentials as corporate social responsibility …
Effects of virtual agent and object representation on experiencing exhibited artifacts
With the emergence of speech-controlled virtual agents (VAs) in consumer devices such as
Amazon's Echo or Apple's HomePod, we have seen a large public interest in related …
Amazon's Echo or Apple's HomePod, we have seen a large public interest in related …
Exploring the effects of specialist versus generalist embodied virtual agents in a multi-product category online store
Embodied virtual agents have been increasingly implemented in e-commerce websites to
provide a more natural, social, and engaging way to deliver product information to online …
provide a more natural, social, and engaging way to deliver product information to online …
Inferences about avatars: Sexism, appropriateness, anthropomorphism, and the objectification of female virtual representations
This study integrated the computers as social actors (CASA) framework with objectification
theory to predict that traits, such as sexism, influence perceptions of virtual representations …
theory to predict that traits, such as sexism, influence perceptions of virtual representations …
Examining perception and identification in avatar‐mediated interaction
KL Nowak - The handbook of the psychology of communication …, 2015 - Wiley Online Library
This chapter examines how avatars are being used to self‐present, identify, recognize, and
make attributions of others in online interactions and the effects of this use on person and …
make attributions of others in online interactions and the effects of this use on person and …
Who Makes You More Disappointed? The Effect of Avatar Presentation, Company Market Status, and Agent Identity on Customers' Perceived Service Quality and …
S Park, WJ Choi, D Shin - Asia Marketing Journal, 2021 - amj.kma.re.kr
Recent advances in interactive communication have allowed companies to introduce new
digital technologies to differentiate their online customer chatting services, but little is known …
digital technologies to differentiate their online customer chatting services, but little is known …
Facial emotion recognition: Virtual reality program for facial emotion recognition—A trial program targeted at individuals with schizophrenia
People with severe mental illness (SMI), schizophrenia in particular, show considerable
functional impairment in emotional recognition and social perception, which negatively …
functional impairment in emotional recognition and social perception, which negatively …
[HTML][HTML] De lo real a lo ficticio: evaluación de la credibilidad de noticias difundidas por humanos y por avatares creados con inteligencia artificial
CF Osorio-Andrade, E Arango-Espinal… - Palabra Clave, 2024 - scielo.org.co
El presente estudio experimental aborda el impacto del tipo de emisor de información en la
percepción de credibilidad de las noticias tecnológicas. La investigación involucró a 150 …
percepción de credibilidad de las noticias tecnológicas. La investigación involucró a 150 …
Effects of embodiment on generic and content-specific intelligent virtual agents as exhibition guides
Intelligent Virtual Agents (IVAs) received enormous attention in recent years due to
significant improvements in voice communication technologies and the convergence of …
significant improvements in voice communication technologies and the convergence of …